THE MULHOLLAND COMPANY

Introduction -  It seems that the Mulholland Co. switched to diners by 1925.  A 1972 article from an Olean, NY newspaper talks about the old State Diner.  The first owners were the Gillsons.  Their son, Wallace Gillson, worked for The Dunkirk Dining Car Co., a group established to place and sell Mulholland diners   He would find a location that he felt was suitable for a diner, and find an owner, (maybe there was already an owner, but no suitable location), and help to set the diner up and get the owner ready to run the diner.  Sometimes, this meant bringing in a cook to help start up the diner.  He even helped his parents find a location in Olean for their Mulholland dining car.  On April 6, 1925, the diner opened for business.
  Also, in the book, "Diners of Pennsylvania", there is a picture of the Union City Dinor, that is dated 1926.   But back to Wallace Gillson.  The newspaper reported that he helped to sell 32 Mulholland Diners from 1925 to 1929.   In 1929, he left the company to help his parents at the State St. Diner, which he would eventually buy and run until 1946, when he sold it to Joseph Magnano.  The article also stated that the diner had booth seating for two, over the wheels, at each end of the dining car.
  Previously, the earliest Mulholland Diner known was "The Eat Shoppe", that was sent to Oneonta, NY in Nov 1928.  It had also been documented that the company sent out a letter in May of 1928 to a gentleman interested in the diners, in Roscoe, NY.  The Mulholland Co. was listed in the 1930 Dunkirk city directory.  The company was not listed in the 1935 city directory(the next available city directory).

Diners - The company built two types of diners, both made in segments.  One was a barrell roofed diner, as seen in the second picture and the other was one with monitor windows, similar to Ward & Dickinson's model.   This one is the first picture shown.  Though, on this diner, the area where the ceiling met the end wall, was curved, instead of straight across like the W&D diners.

  For a listing of past and present known Mulholland Diners, [click here].  This will include any diners sold by the Dunkirk Dining Car Co.

Literature - Below are two advertisements that the Dunkirk Historical Society has in their posession.   I believe the top diner was in Dunkirk, and the lower one still stands in Brocton, NY, though covered over.  It is partially original on the inside.

Old Newspaper Articles - Pleasse scroll down to the bottom of this page for some newspaper articles concerning this dining car company.



All photos are courtesy of the Dunkirk Historical Society

PUBLIC SERVICE
Earns Large Rewards
THE demand for good food, served cleanly, and quickly at reasonable prices is constantly increasing.  The Mulholland Diner is designed to accomplish this at the greatest profit to the operator.

  Its most attractive appearance brings public patronage.

  Designed for easiest and most economical operation, when located on one of our selected sites, there is nothing which offers as large profits on the investment.

  LET US PROVE IT
THE MULHOLLAND COMPANY
  220 WASHINGTON AVENUE
DUNKIRK, N. Y.




 
Empire State Diner
Built by
The Mulholland Co., Dunkirk,  N. Y.

 

    BASE SIZE - This is an entirely new type of Diner, different in construction, appearance and operating conditions.  The base size of this Diner measures 10 ft. in width by 24 ft. in length, inside.

    VARIETY OF SIZES - Other lengths may be furnished in multiples of 3 ft., for instance 27 ft., 30 ft., 33 ft., 36 ft., 39 ft., or 42., all inside measurements.

    UNDER FRAME - The under frame is steel and constructed of two 10 in. steel channels the length of the Diner with heavy cross channels, with gusset plates and truss rods makes this frame the most substantial for the purpose.

    PILLARS - Our pillars are spaced with 36 in. centers and are bolted directly to the 10 in. channels, making a most rigid framework.

    ROOF - The roof is the oval type with a graceful curve and extends about a foot over each end of Diner, providing a pleasing balance.  The roof covering is heavy oil duck, with an aluminum finish for the reflection of sun rays.  The cross members of the roof are designed to provide a large volume of dead air space between roof and inner lining.

    PANELS - The outer panels are of steel, (finished auto sheets) and are of an uniform spacing, making replacement on case of accident both quick and inexpensive.

    MOULDINGS - The outer mouldings are a special dual construction, the outside or finish portion being oval and attached without nails, screws or putty, making a smooth, permanent finish, adding greatly to the pleasing appearance of Diner.

    WINDOWS - The sash is a single unit, with upper portion of Cathedral glass and lower part of clear glass.  This single sash raised into the roof.

    FLOOR - The floor is 1 1/2 in. tounged and grooved and forms an integral part of frame.

    FLOOR COVERING - The floor covering is heavy inlaid linoleum of the best quality and may be furnished in a variety of patterns at the option of purchaser.

    INNER FINISH - The interior of the car including ceiling is finished in inlaid linoleum of the best quality.  This is cemented under heavy pressure to insulating board, providing both insulation and finish of a permanent quality, which is quickly cleaned at slight expense.

    INSULATION - The Diner is insulated both sides of pillars making a double insulation of over an inch in thickness, equivalent to the insulation on low price refrigerators and assuring a Diner, warm in winter and cool in summer.  This insulation plus our interior construction, greatly reduces the possibility of sweating.

    AWNING - The Diner is provided with a steel awning the length of front, this is of pleasing appearance and permanent construction, requiring simply repainting to renew its life and looks.

    FLOWER BOXES - Flower boxes are provided for front of Diner as our experience has taught us than an attractive exterior is necessary to draw tourists patronage.

    COUNTERS - The counters both front and back are of steel, with steel shelves, easily removable for washing in sink, this Diner is vermin proof and the most sanitary on the market regardless of price.

    INTERIOR WOODWORK - Interior woodwork is kept at a minimum, and is confined to necessary finish, mouldings and booth seats.  This woodwork is stained and varnished, practically eliminating paint inside Diner and providing a finish which may be quickly and cheaply re-newed.

    SEATING - Our 24 ft. or base size Diner seats twenty people, 8 on stools at counter and 12 at booth seats in end of car.  Longer units seat two additional  for every 3 ft. increase in length of car.

    EQUIPMENT - The equipment on this Diner comprises the following. (1) Copper nickel played twin coffee urn (2-3 gallon); (1) steam table (monel metal) 2 compartments for roasts and six pots; (1) short order range, with griddle and hot plate; (1) large refrigerator for ice, electric unit may be added as net extra; (1) exhaust fan on roof; (1) small fan in end of car; (1) hood covering range and coffee urn; (1) 30 gal. water heater; (1) double sink with drain boards; (1) water cooler with soft drink storage; (1) pie rack; (1) eight day clock; drawers for bread, rolls, etc.

    VENTILATION - A heavy duty fan is located on roof over short order range, this is supplemented by a small fan located in end of Diner.

    WIRING - (3) ceiling lights; (22) ceiling plugs, one each end of car;  (2) heavy duty plugs in back wall in front of short order counter; suitable switches, etc.  The longer units have more ceiling lights.

    PRICES - The cash price of our base size (24 ft.) Diner is $3500.00.  The 27 ft. Diner $4000.00. The 30 ft. Diner $4,500.00 all f.o.b. Dunkirk.  On longer sizes we will quote on request.  The quality should not be judged by the low prices quote on this Diner as these are based on our standardized and simplified construction and the production this high quality, low price Diner should make possible.

    TIME PAYMENTS - When the Diner is purchased on time payments, thee is an additional charge for finance and interest, with a down payment of not less than $1000.00, the balance may be distributed over two years in equal monthly payments.

    NOTES - No wheels or axles are a part of this Diner, which may be transported on a low trailer or special wheels and axles may be furnished to be removed and returned to us after Diner reaches destination.